Blocking Facebook Embeds

Screenshot showing the warning message design.

A few months ago, I got to work on the designs for blocking embedded content from Facebook. This can be embedded videos, comments, posts, pages, groups, and login buttons on the websites that you visit.

This is greatly limits what Facebook can learn from you as you browse the web, and it’s also convenient to unblock if you’d like to view the content. Here’s what it looks like:

The design showing a blocked Facebook content with text saying, "DuckDuckGo blocked this Facebook video"

There's a button that says "Unblock video" as well.
The design showing a blocked Facebook video.

The login flow is a little different. We prominently show you that the login button is blocked, and we also tell you about our limitations when you do log in with Facebook.

A login button that shows a warning that says, "Facebook tracks your activity on a site when you use them to log in."

A prompt that says, "Once you're logged in, DuckDuckGo can't block Facebook content from tracking you on this site."
A Facebook login button that shows a warning on hover and a prompt that tells you about our blocking limitations once you log in.

It took a lot of user testing and even more design variations, but we ultimately landed on simple, unobtrusive messages so that it gets out of the way of what people are doing. Super happy about this—I hope you can try it out yourself using the extension!

Some love from users:

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